People love videos. Whether it is television, movies, or more commonly today platforms like YouTube or Vimeo, most consumers around the world spend hours every day watching videos of some kind. When used alongside well-written content and a well-designed website, a video can take a business from “doing alright” to “crushing the competition.” If you have been looking for ways to take your business to the next level, video & photography marketing may be your next step.
The Benefits of Video Marketing
Everyone knows the old saying that “a picture is worth 1,000 words” and hearing it again really doesn’t make you feel any different. You know that pictures help with marketing, which is why you use them on your website, in your social media, and look to integrate creative pictures into your print advertising. Of course, if a picture is worth that much, then how much is a video worth?
For the modern consumer today, a video has become almost necessary if you hope to capture attention. This is why platforms like YouTube are able to generate so much in advertising revenue and why the top creators are actually able to make a living off their videos. Since people are already viewing so many videos online, it makes sense to cut out a piece of that pie for your own company.
Creating a Buzz Online
Using videos in your marketing efforts can make a big impact on your sales and customer engagement. Not only does modern search engine optimization like when you use videos on your website, but the end user also has become accustomed to this type of presentation. Whether you use your new video on your home page or place it somewhere else online, it will help to improve the traffic that comes in to your site as well as increase user engagement. Remember, much of marketing is reaching customers where they are at and people love videos.
In addition to this, a well-made video can also greatly increase your social media buzz. With the popularity of online videos, people have gone to sharing what they find online. If you can create a video that offers value, whether that be in quality information or through an entertaining presentation, people will want to share it with their friends and coworkers online.
Choosing Your Video Presentation Method
As part of your business success, you likely already have established a brand. Depending on what your target audience is and your brand personality, you might want to approach videos in a few different ways. The right format can make a large impact on how much your video is viewed and shared with others. At SEO Brand, we work with any of the following three presentation methods:
- Cartoon/Creation Animation – Present the message in a creative and colorful fashion.
- Static Video with Scrolling Images – A more simplistic way to get your message across while still engaging your audience.
- Actual Film with Actors – Having professional film and acting can go a long way.
Regardless of which of these modalities you decide to work with, you can be assured that your end result will be professionally developed and edited to provide just the right company image.
Working with Professionals
When you work with SEO Brand, you gain access to a variety of video professionals. We work with your established brand and help develop a video that will appeal to your target audience. Our video editors and developers have an abundance of experience across a variety of industries, which allows them to develop just the right strategy for your message. From there, it is just a matter of getting that video out there and making sure the right people can stumble upon it.
Getting the Video Views
Of course, you could have the best video, but it won’t do you any good if you lack the tools to get your message out there. This is one of those immeasurable benefits you get from working with a professional video production team, which will help ensure your video gets shared with all the right people. Using the same strategy that goes into other internet marketing endeavors, our experienced video professionals will make sure your new message is optimized from the web and can properly reach the right people. This gets the views you need and helps ensure your content is shared across the web for even greater exposure.
If you feel it is time to create a video for your business or you would like to get a free consultation on how this type of marketing can help expand your business, contact our video marketing professional today.